2024 American Advertising Awards
ABOUT | 2024 Winners | JUDGES
Become A Member And Save!
Our members receive discounted rates on American Advertising Awards submissions and tickets! They also get perks year-round, including complimentary tickets to most events.
Entering the American Advertising Awards supports the entire advertising industry, because AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry.
A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
THE ENTRY DEADLINE IS JANUARY 14, 2024
ELIGIBILITY REQUIREMENTS
All work entered in the American Advertising Award competition must have first appeared in the media between January 1 and December 31, 2023.
PLEASE NOTE: Due to COVID-19 restrictions judging of all work wil be conducted virtually. NO PHYSICAL ENTRIES ARE REQUIRED. It is important to upload a PDF of the ENTIRE document or a video showing your entry to facilitate online judging.
With the exceptions of Public Service Advertising and Advertising Industry Self Promotion categories, and student entries, work entered must have been the result of paid creative services and media placement in the normal course of business.
Entries must be submitted in the CBSA, DMA or MSA where the work was created (as defined by Arbitron or Nielsen for your local market). In the event that there are entrants located in markets not served by a local American Advertising Award affiliated show, the acceptance, processing, judging, forwarding and fees of those entries will be decided by the governing body of the district in which the entrant is located.
For Student eligibility requirements refer to the Student American Advertising Awards Rules & Categories available at www.AmericanAdvertisingAwards.com.
RESOURCES
Download this year’s guide to Professional Rules & Categories.
Download this year’s guide to Student Rules & Categories.
PLEASE REVIEW THE AMERICAN ADVERTISING AWARDS 2023 SPECIAL SUBMISSION REQUIREMENTS
January Entry Deadlines
Deadline to Enter: Jan. 14
PLEASE NOTE: Judging of all work wil be conducted virtually. NO PHYSICAL ENTRIES ARE REQUIRED. It is important to upload a PDF of the ENTIRE document or a video showing your entry to facilitate online judging.
Need help? Please email: mlucas@farahandfarah.com
ABOUT THE SHOW
About The Competition
The American Advertising Awards® (AAA) Show is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local chapter of the American Advertising Federation (AAF) competitions. The mission of the AAA competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the AAF, the local American Advertising Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win an AAA – recognition as the very best in their markets. At the second tier, local AAA winners compete against winners from other local clubs in one of 15 district competitions. District AAA winners are then forwarded to the third tier, the national stage level. Entry in your local AAF chapter competition is the first step toward winning a national AAA.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
How Do I Win An ADDY Award?
Selected judges evaluate the winning work through a scoring process. All entries are evaluated independently, which means there may not be a winner in every category if the entry does not score high enough.
A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY.
The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
2024 Winners
Product or Service Sales Promotion - Packaging
Gold ADDY Award
Fiorire Perfume Packaging
Elizabeth Southers
Flagler College
Silver ADDY Award
Base Camp Brewing
Rae Marie Parsons
Flagler College
Product or Service Sales Promotion - Point of Purchase
Silver ADDY Award
Creature Cottages
Miranda Barnes
Flagler College
Product or Service Sales Promotion - Packaging
Silver ADDY Award
Goat Getter
Savannah Rogan
Flagler College
Publication Design - Book Design
Gold ADDY Award
Fieldguide to Versailles
Kayden Sanden-Kolheffer
Flagler College
Magazine Advertising - Campaign
Silver ADDY Award
Fast Fashion Ad Campaign
Kayley Scheufler
Flagler College
Out-Of-Home - Poster - Campaign
Silver ADDY Award
Friction Labs: Climb Like an Animal
Evan Gallagher
Flagler College
App (Mobile or Web-Based)
Gold ADDY Award
Sea Reader
Elizabeth Southers
Flagler College
Silver ADDY Award
Mind Groove
Remington Sarney
Flagler College
Illustration – Single
Silver ADDY Award
Just Go With It
Lindsey Murray
Flagler College
Collateral Material - Brochure - Single Unit
Silver ADDY Award
Ponce Tourism Booklet
Flagler College
Flagler College
Collateral Material - Publication Design - Magazine Design
Gold ADDY, Best of Show ADDY Award
Whalebone The Slow Issue
Adjective & Co.
Whalebone Media
Silver ADDY Award
Whalebone The Music Issue
Adjective & Co.
Whalebone Media
Collateral Material - Publication Design - Magazine Design Series
Gold ADDY Award
Whalebone Cover Series
Adjective & Co.
Whalebone Media
Ambient Media - Events - Single Event
Silver ADDY Award
2023 NATA Experiential Booth Design
Adjective & Co.
Gatorade
Out-of-Home - Poster - Single Unit
Silver ADDY Award
Lumen Theatre Poster - A Small Fire
Fors Marsh Lumen Repertory Theatre of Northeast Florida
Out-of-Home - Poster - Campaign
Gold ADDY, Special Judges ADDY Award
Lumen Theatre Poster Series
Fors Marsh Lumen Repertory Theatre of Northeast Florida
Websites - Websites - B-to-B
Silver ADDY Award
ANAMAR Website
Fors Marsh
ANAMAR
Social Media - Single Execution
Silver ADDY Award
Night is Yum Social - Night Shift
Adjective & Co.
Insomnia Cookies
Social Media - Campaign
Silver ADDY Award
The Night is Yum Social Campaign
Adjective & Co.
Insomnia Cookies
Television Advertising – Local (One DMA) - Single Spot :30 or less
Silver ADDY Award
LiveOak Fiber Commercial
LiveOak Fiber
LiveOak Fiber
Silver ADDY Award
JAGS23-BELIEVE FARAH AND FARAH
FARAH AND FARAH
Television Advertising – Regional/National - Campaign
Silver ADDY Award
Turner Pest Control - 2023 campaign
CROP Creative Media
Turner Pest Control
Online Film, Video, And Sound - Internet Commercial - Campaign
Gold ADDY, Special Judges ADDY Award
Find Your JAX Neighborhood
Kennetic Productions
JAXUSA
Branded Content & Entertainment For Online Film, Video & Sound - Single entry – more than :60 seconds
Silver ADDY Award
When the bots take over your video
Reputation Ink
Reputation Ink
Integrated Advertising Campaigns - Consumer Campaign - Regional/National
Gold ADDY Award
The Night is Yum Brand Campaign
Adjective & Co.
Insomnia Cookies
Integrated Brand Identity Campaign - Local or Regional/National
Gold ADDY Award
ANAMAR Branding
Fors Marsh
ANAMAR
Gold ADDY Award
Good, For You - Brand Campaign
Adjective & Co. Wild Pie
Silver ADDY Award
Lumen Theatre Branding
Fors Marsh
Lumen Repertory Theatre of Northeast Florida
Visual - Logo Design
Silver ADDY Award
Lumen Theatre Logo
Fors Marsh
Lumen Repertory Theatre of Northeast Florida
Visual - Still Photography - Color - Single
Silver ADDY Award
Sidney Lanair Bridge
LiveOak Fiber
LiveOak Fiber
Visual - Still Photography - Black & White/Color/ Digitally Enhanced—Campaign
Silver ADDY Award
Badger Ketterman
Photography Inc.
Badger Infrastructure Solutions
Visual - Art Direction —Campaign
Gold ADDY Award
Lumen Theatre Posters
Art Direction
Fors Marsh Lumen Repertory Theatre of Northeast Florida
Film & Video - Cinematography - Cinematography—Single
Silver ADDY Award
Still Going Strong PSA
Fors Marsh CDC National Center for Injury Prevention (NCIPC)
Sales & Marketing - Public Service Collateral - Annual Report (printed or digital)
Silver ADDY Award
TCF 2022 Annual Report
S|O Creative
The Community Foundation for Northeast Florida
Film, Video & Sound - Public Service Online Film, Video & Sound
Gold ADDY Award
The Choice
Polysubstance Video
Fors Marsh CDC National Center for Injury Prevention (NCIPC)
Silver ADDY Award
Screen For Your Life
PSA
Fors Marsh
CDC Division of Cancer Prevention and Control
Silver ADDY Award
Still Going Strong PSA
Fors Marsh CDC National Center for Injury Prevention (NCIPC)
Film, Video & Sound - Public Service Campaign
Gold ADDY Award
DOP Polysubstance Video Series
Fors Marsh CDC National Center for
Injury Prevention (NCIPC)
Silver ADDY Award
FLC Quality of Life PSA Campaign
Sachs Media
Florida League of Cities